Yesterday, we were given our assignment for the module: ‘Professional Project’.
For this module, we have to create a 4-6 sting for our client, the ‘BFI Future Films Festival’.

For us to create an effective sting for the client, we would have to do in-depth research on the British Film Institute and current trends.

Working with a partner for our group task, we learned that for over eighty years, the BFI has focused on combining cultural, creative, and industrial roles within the British film industry, and are currently halfway through their five year plan, named ‘Film Forever’, which focuses on:

  • Expanding education and learning and boosting audience choice.
  • Supporting the future success of British film.
  • Unlocking British film heritage.

The BFI Future Film Festival targets young film-makers aged between fifteen to twenty five to explore the creative film industry by hosting workshops, masterclasses, screenings and Q+A’s, and networking opportunities.

With this in mind, we tried to create an idea that would represent the BFI Future Film Festival. We worked on an idea that my partner already had, taking reference from Iron Man’s J.A.R.V.I.S,  which was to use the three spheres of B, F, and I, represented as the Sun, the Earth, and the Moon, and to move and rotate them around the screen until the logo was presented.